Considering my full-time job is working as content manager for a social media company, it is no surprise that I first learned of yesterday’s tragic incident via Twitter. The way my news feed was dominated by thoughts and well wishes for those affected was really an incredible representation of the times we are living in. But that’s not what I’m blogging about today.
Anyone who signed in to the platform yesterday witnessed another example of how social media is changing the shape of journalism. Twitter offers us an astonishing opportunity to share and receive news reports in real-time – through text, video and images. But rather than using this platform to its full potential, we’re abusing it instead.
It is scary to watch as even the most trusted names in news succumb to this sensationalized form of reporting. What happened to the trust factor? After all, social media is all about creating a web of trust for your brand. Instead, sources choose to promote unverified information for the sake of being first. They choose to capitalize on over-graphic images in pursuit of the most clicks.
People’s lives are in danger here. How does this tragic fact transform into an opportunity to drive web traffic and satisfy advertisers? Tragedy should not be used to advance any personal agenda. The victims, their families, and the people of Boston deserve so much more than that. The world deserves more. We deserve better stories, supported by hard truths and facts – not speculation.
And we’re going to have to fight for it. We can start by refusing to promote assumptions, which means ignoring sensational tweets and taking initial reports with a grain of salt, understanding they will likely be proved erroneous. We must demand more of the media, until they have no other choice but to listen.














